CMO
From Spark to Obsession
Six to seven months ago, Terrance joined Thinkrr with one goal: find a business model he could scale.
Within days, he closed his first account ironically while trying not to sell. A quick demo turned into a deal, and a referral from that first client became his second sale signed while he was on vacation in Mexico.
Today, after 30 years and 7 companies, Terrance says this is the most energized he’s ever been up early, to bed late, fully locked in on building a million-dollar empire on top of Thinkrr.
“Voice AI is the foundation my business is built on…. automation is the vehicle to scale.”
The Turning Point: From Tech-Challenged to Tech-Powered
Terrance didn’t come in as a technician. He’ll tell you himself he didn’t know what a workflow was on day one.
What changed? Two things:
Support that meets you where you are. Shoutouts to Andrew and Muhammad for hands-on help connecting the dots from first workflow, to dynamic outbound, to packaging a proper offer.
A product that sells itself. A simple live demo converted faster than any pitch. When prospects experience Voice AI, the conversation shifts from “what is it?” to “how soon can we start?”
Early Wins (Without “Hard Selling”)
Sale #1 (days in): A casual demo turned into a paid account.
Sale #2 (Mexico referral): Client #1 shared the demo link → second account closed while Terrance was on the beach.
Momentum from relationships: Existing industry contacts (insurance, local business owners, entrepreneurs) became the first pipeline—warm intros beat cold outreach every time.
“I wasn’t even trying to sell. I just showed the demo, and it snowballed.”
Why This Business Lights Him Up
After running companies in insurance, freight, and more, Terrance was used to thin margins and heavy ops. With Thinkrr:
Recurring revenue replaces one-off services.
Voice AI handles missed calls, follow-ups, inbound and outbound—without adding headcount.
Automation (workflows, pipelines, tasks) keeps every lead moving, with transcripts and notes for accountability.
He’s not “selling software.” He’s solving revenue leaks for clients—fast.
The Offer That Clicks
Terrance leads with a simple value stack:
Live demo on his site/phone (meet the assistant—no slides, just reality).
Voice AI receptionist + follow-up/outbound to capture, qualify, and book—right inside the client’s CRM.
Automation to log calls, update stages, send confirmations, and notify teams.
Clean pricing (setup + monthly) aligned to outcomes, not feature sprawl.
Result: Clients instantly see speed-to-lead, no missed calls, and consistent follow-through—and they buy.
What Changed Terrance’s Trajectory
He learned by doing. From “no workflows” to building practical follow-up automations that move money.
He prioritized demo over decks. Letting prospects talk to the agent beats any explanation.
He stayed in motion. Even on vacation, momentum + referrals kept deals coming.
He kept it focused. Voice AI as the foundation; automation as the scale engine.
Advice to New Resellers (From Terrance)
Lead with the demo. It removes skepticism in seconds.
Use your warm network. Past colleagues, vendor partners, and clients convert faster—and refer faster.
Lean on support. Ask for help. Build one working workflow, then clone + adapt.
Sell outcomes, not acronyms. “No more missed calls,” “instant follow-up,” “booked appointments” beats “NLP + IVR + ASR.”
Stay the course. This is a 12-month game if you want seven figures—show up daily.
What’s Next
Terrance is channeling three decades of entrepreneurial reps into a Voice-AI-first agency. The plan is simple:
Keep stacking demo → deal → referral loops
Productize reception + follow-up + outbound bundles
Expand accounts through automation add-ons (pipelines, reminders, renewals, re-activation)
He’s not chasing “everything AI.” He’s owning one problem for clients and doing it exceptionally well.
Final Thoughts
If you’ve ever wanted a business that can scale without ballooning headcount, this is it. Terrance went from “tech-challenged” to closing deals in days, getting referrals on vacation, and building a million-dollar path all by letting Voice AI do what humans can’t sustain: answer instantly and follow up relentlessly.
Ready to build on the same foundation?
👉 Try Thinkrr free for 7 days and start turning conversations into cash flow.
